Aussie Distributor / Dealer Ads

[LRO53]

I decided it might be nice to see a few of the ads that lured the customers in. Here are a few ads from various newspapers 260AC and Myself have collected.

It's here!  - New South Wales -  First sight of the Land Rover - Sydney Morning Herald 13-12-1948



The Shows around Australia of 1949 was the first time the mass public saw the Land Rover. Many of the first vehicle's were painted in advertising to show the vehicle off. I find the shows around the country of great interest as my vehicle R860855 was used by the local dealer of Goulburn to exibit at the 1949 Goulburn Show.

In the case of New South Wales R860138 was sign written with the words " The British Land Rover"


1949 Royal Show Supplement 2-4-1949


Here you can see R860138 used in this ad in the Sydney Morning Herald 12-4-1949


Finally a great ad showing the almost standard issue 1950 80" Grenville sold in astonishing numbers. Note the special extra land rover badge added to the front wing. More on this soon.

[TomC]

It's here!  - New South Wales -  First sight of the Land Rover - Sydney Morning Herald 13-12-1948

Typical isn't it.  Us Pommies have been secretly searching for the centre steer for years in the UK and all the time it was down under.
 
Can we expect to hear that you've followed up a few clues and found it in perfect condition on a sheep farm near you?

[alexward]

Those are some great ads cheers for that!

[715GC]

Nice one Alex, any stuff in south Australia!!!!

[LRO53]

Nice one Alex, any stuff in south Australia!!!!

Not yet. There is a possibility tho....

[LRO53]

I have ad's from these 3 Dealers:

Grenville Motors - Sydney, New South Wales
Grenville Motors sold the most Land Rovers in Australia more then any other dealer.  They controlled over 300,000 sq mi of Dealer Territory. Even sometimes into Annand and Thompson's Northern Rivers area of New South Wales.

Grenville Motors Vehicles have many interesting quirks from plastic warning signs attached to the Bulkhead to a Special Land Rover Badge attached on the passenger side mudguard.

Regent Motors - Melbourne, Victoria
Regent Motors was the Distributor for Victoria and Tasmania. Whilst not having a large area (126,791 sq mi) they had an area with the highest population density and fertile farm land. Which contribuited to there high sales  Regent sold the second most Land Rovers.

Annand and Thompson - Brisbane, Queensland
Annand and Thompson was the third largest Distributor in Australia with over 715,309 sq mi of Dealer Territory. But the varst majority of it arid and uninhabitable. Annand and Thompson also serviced the Northern Rivers of New South Wales due to the idle location of Brisbane to the top of NSW this was closer to these dealers then Sydney.




More Soon

Regent Motors




Vehicle Pictured is Victorian Registration NO-234. This 1949 Model still exists to this day.





Annand and Thompson

[LRO53]

Here is a early picture in the West Australian Newspaper Published 26-May-1949

Can only be one of these. But which one!


R860583    860810     20/1/49
R860584    860817     19/1/49
R860585    860840       7/2/49
R860588    860858       3/2/49
R861595    861820     21/2/49
R861596    861799     23/2/49

[LRO53]

Land Rover -  R860138 or R860172 or R860173

The Courier Mail Brisbane 1st August 1949

[LRO53]

The Advertiser 2nd August 1949 - Possibly R860750

[LRO53]

The Courier Mail Motoring Section - 1st August 1949 - Annand and Thompson

[LRO53]

Advanx Tyre and Motor Service Cairns -  1st Dec 1949

[715GC]

Does this motor have windscreen semerfore blocks?? in the picture you posted
 

Here is a early picture in the West Australian Newspaper Published 26-May-1949

Can only be one of these. But which one!


R860583    860810     20/1/49
R860584    860817     19/1/49
R860585    860840       7/2/49
R860588    860858       3/2/49
R861595    861820     21/2/49
R861596    861799     23/2/49

[andy_d110]

Here is a early picture in the West Australian Newspaper Published 26-May-1949

Can only be one of these. But which one!
R860583    860810     20/1/49
R860584    860817     19/1/49
R860585    860840       7/2/49
R860588    860858       3/2/49
R861595    861820     21/2/49
R861596    861799     23/2/49

As much as would love it to be a picture of mine, I can't make out a spare wheel mount on the bonnet so it can't be R860583 

Andy.

[233AC]

Regent Motors

[LRO53]

Does this motor have windscreen semerfore blocks?? in the picture you posted

I can see the blocks on the windscreen, It has to be

R861595    861820     21/2/49
R861596    861799     23/2/49

We need one of these to turn up now with or without a wheel carrier.

[andy_d110]

I'll keep looking over here then 

Andy

[715GC]

Good work all this stuff that you have found LRO53, I would think its like looking for a needle in a hay stack, sifting through all the Australian news papers of the time!!

[LRO53]

As much as would love it to be a picture of mine, I can't make out a spare wheel mount on the bonnet so it can't be R860583 

Andy.

Andy just out of interest what is your gearbox number in 860583?

[LRO53]

The Courier-Mail - Wednesday 1 August 1951

This ad was in for the Royal Queensland show (Ekka)  - Bar Treads, Cat's eye headlights and and the nicest series one grille made. I'm proud to own a Annand and Thompson 51 hopefully get it looking like this one day.

[LRO53]

The Courier-Mail Monday 12 July 1954

[LRO53]

Morning Bulletin Rockhampton - Friday 15 September 1950

Tiatco was the local dealer for Rocky and Bilola. There is still car a car dealer on the corner of Denison street could be where they were located.

[LRO53]

Morning Bulletin Rockhampton Friday 29 September 1950

There is a number plate on the front of this vehicle but i can't make it out. Looks like a H or a M something followed by a number below.

[LRO53]

The Courier-Mail Wednesday 27 December 1950

[LRO53]

The Courier-Mail Tuesday 6 February 1951

[LRO53]

Getting a bit flash now! Metal hood!

Morning Bulletin Rockhampton Monday 26 February 1951